Hong Leong Financial Group
Hong Leong Financial Group Berhad, the holding company for Hong Leong Group’s banking and financial services, has been consistently progressing through the years guided by focused business strategies supported by strong management and financial discipline.
Hong Leong Financial Group Berhad (“HLFG” or “the Group”) offers an integrated suite of conventional and Islamic financial products and services which enables it to reach out and connect with customers not only in Malaysia, but throughout the region.
Through Hong Leong Bank Berhad (“HLB”), the Group provides comprehensive offerings in personal financial services, business banking, treasury, transaction banking, and wealth management. With an extensive distribution network of 285 branches and over 1,350 self-service terminals throughout Malaysia, HLB is well positioned to offer effective, sound and responsible financial solutions to Malaysians from all walks of life.
HLB’s regional footprint is marked by branches in Singapore and Hong Kong, wholly owned subsidiaries in Vietnam and Cambodia, as well as a representative office in Nanjing. Additionally, HLB has a 20% shareholding in the Bank of Chengdu Co., Ltd., in China and is also a joint venture partner with the Bank of Chengdu in operating a licensed consumer finance company in central and western China. Islamic banking and wealth management services are offered through Hong Leong Islamic Bank Berhad (“HLISB”), a full-fledged Islamic bank and wholly-owned subsidiary of HLB. By leveraging on HLB’s extensive network, as well as its own dedicated branches, HLISB provides easy access to customers seeking Shariah compliant alternatives to conventional banking products and services. A full suite of products on offer includes investment banking, business banking, personal financial services and wealth management, all of which encapsulate the tenets and principles of Shariah Law.
HL Bank Singapore (“HLBS”) transitioned from a pure private banking institution and has successfully extended its services to include consumer financing following its business transformation initiated three years ago. HLBS has today become a preferred bank within the health banking and auto financing niches in the country with a significant market share.
HLA Holdings Sdn Bhd (“HLAH”) is the insurance holding company of the Group. HLAH’s subsidiary Hong Leong Assurance Berhad (“HLA”) is a leading Malaysian life insurance company backed by a strong and competent agency force. To expand its influence, HLA merged its general insurance business with that of MSIG Insurance (Malaysia) Bhd in a strategic partnership. Today, General and Family Takaful is provided through Hong Leong MSIG Takaful Berhad. HLAH is also present in Hong Kong and Singapore through its subsidiaries, Hong Leong Insurance (Asia) Limited and HL Assurance Pte Ltd.
In addition to banking and insurance, HLFG provides investment banking, stock broking and fund management services through Hong Leong Capital Berhad (“HLCB”) Group. Hong Leong Investment Bank Berhad, a subsidiary of HLCB, offers relevant and effective solutions to institutional clients seeking to access capital markets, as well as utilise innovative trading products and services across treasury, equities, derivatives and foreign exchange.
Another key subsidiary, Hong Leong Asset Management Berhad (“HLAM”), was the result of a merger between HLG Unit Trust Berhad, a pioneer in the Malaysian unit trust industry, and HLG Asset Management Sdn Bhd. Today, HLAM offers a comprehensive range of managed solutions across equity and debt asset classes, along with efficient customer support and communications, to help its customers achieve superior long-term risk-adjusted returns.